This 'blog' is an ongoing art project.
It's commentary on what I call the 'commercialisation of self'. You're not a product. You're not a brand. You're a human being who can't be reduced to any single category. You contain multitudes. Refusing to productise yourself is an act of rebellion in today's world.
Choosing not to participate means being forced to live in poverty. We aren't as free as we think we are, but that's never stopped people from rebelling. This work of art lives at that same edge. I sell expertise, services and products through this space because I must to survive.
It lives alongside the notion that it's okay to be imperfect. The beauty of life lies in our freedom to experiment. Developing understanding in many areas of life is one of life's greatest joys. But the market doesn't reward being a generalist, it rewards specialisation. The vast majority of sites out there specialise for that very reason.
They present a perfect image of whatever it is they're selling. Travel blogs sell the illusion that travel brings freedom and growth. Fitness blogs sell the dream of being in control, your dream body, and by implication, your ideal sex life. Whatever it is you're looking at, it was designed to sell you on a desire.
This blog is the antithesis of that. I don't specialise. I do whatever the fuck I want. You don't need to be an expert to share what you know. You don't need to present the world with a singular identity that "makes sense". You're under no obligation to make sense to anyone.
I make art across different mediums to capture life's beauty and fragility, develop tools that solve everyday annoyances, and share what I learn along the way. I try to document as much as I can. What you're looking at is the evidence of all that learning. I call it a 'digital garden', although I'm certainly not the first to call it that.
I recommend reading the ethos page for a description of how I go about developing this garden and its underlying philosophy. Please explore the garden at your leisure and thank you for visiting.