This 'blog' is an ongoing art project.

It's commentary on what I call the 'commercialisation of self'. You're not a product. You're not a brand. You're a human being who can't be reduced to any single category. You contain multitudes. This 'blog' is proof of that. I call it a 'digital garden', although I'm not the first to call it that. It's grown steadily since 2018.

Most websites present a perfect image of whatever it is they're selling. Travel blogs sell the illusion that travel brings freedom and growth. Fitness blogs sell the dream of being in control, your dream body, and by implication, your ideal sex life. Whatever it is you're looking at, it was designed to sell you on a desire.

This blog is the antithesis of that. I don't specialise. I do whatever I want. You don't need to be an expert to share what you know. You can document your learning as you go; the documenting becomes the expertise. You don't need to present the world with a singular identity. You're under no obligation to make sense to anyone.

I recommend reading the ethos page for a description of how I go about developing this garden and its underlying philosophy. At the moment I'm looking for a job as an analyst, volunteering my time as a gym coach, and exploring the idea of running a podcast where I translate sports science into plain language.